Johnson & Johnson Indias Stayfree Signs Actor Kiara Advani For New Ad Campaign

Actor Kiara AdvaniPremium
Actor Kiara Advani

The actor is seen representing the everyday hustle and the ‘can-do’ spirit of women entrepreneurs who are confident with ambitions, who need day-long protection and comfort

Healthcare product company Johnson & Johnson India-owned Stayfree, a menstrual hygiene brand, has signed Bollywood actor Kiara Advani as its brand ambassador. She will be the face of its latest campaign for its ‘Secure XL’ pads.

The marketing campaign has been designed by DDB Mudra. The actor is seen representing the everyday hustle and the ‘can-do’ spirit of women entrepreneurs who are confident with ambitions, who need day-long protection and comfort, the company said in a statement.

Advani said, “I am proud to be a part of this empowering campaign that celebrates the can-do spirit of young women."Manoj Gadgil, vice president, marketing and essential health, business unit head at the company’s consumer health said, “The company has always celebrated the spirit and strength of young women. With this campaign ‘Din Tumhare Saath Chalega’, the brand empowers women to fulfil their dreams and aspirations by leading life on their terms, so their day marches to their beat. We are delighted to onboard Kiara Advani as part of the family. She represents the aspirational young women of today’s generation. Through our association with Kiara Advani, we aim to accelerate the brand’s mission of empowering women to seize every moment, pursue their dreams, and not miss out on any opportunity, even during their period."Rahul Mathew, chief creative officer of DDB Mudra Group, said, “We’ve all heard the adage - too much to do, too little time. There’s no generation that’s felt it more than the youth of today. This brand believes that every girl should have total control over their time and what they want to do with it, even when she’s on her period. In her we have the perfect person to deliver this message. She too does it all and is someone that girls of today look up to."

As the advertising industry recovers from the blow it received from the pandemic, the domestic advertising industry is demonstrating an 18.1% growth since 2021 with a market size of 85,769 crore, found a report. The sector is expected to further grow at a compounded rate of 15.07% to reach 1.13 lakh crore by the end of 2024, said ‘Dentsu India Digital Report 2023’. It said that a heavy skew was towards digital mediums with digital advertising having a market share of more than a third of the entire market size at 29,784 crore, growing at a much faster rate at 39.5% over 2021. It is predicted to reach 51,110 crore, with a compounded growth rate of 31%, by 2024.

Catch all the

Corporate news

and Updates on Live Mint. Download The

Mint News App

to get Daily

Market UpdatesBusiness News

.

More Less

No Network

Server Issue

Internet Not Available

" + planName + ""; /* current plan info ends */ /* next billing html starts */ if (planData.next_billing_at != "" && planData.next_billing_at != "null" && typeof planData.next_billing_at != "undefined") {billingCycleText = "Next Billing Date : "; nextActivationDate = planData.next_billing_at; } else if (planData.expires_at != "" && planData.expires_at != "null" && typeof planData.expires_at != "undefined") {billingCycleText = "Expiry date : "; nextActivationDate = planData.expires_at; } else {billingCycleText = "Expiry date : "; nextActivationDate = planData.current_term_ends_at; } var nextBillingMonth = new Date(nextActivationDate).toDateString().split(" ")[1]; var nextBillingDay = new Date(nextActivationDate).getUTCDate(); var nextBillingYear = new Date(nextActivationDate).getFullYear(); var nextBillingHtml = nextBillingDay ? "" + billingCycleText + nextBillingDay + " " + nextBillingMonth + " " + nextBillingYear + "

RECENT NEWS

The Self-Destructive Nature Of Anti-Tourism Protests: Balancing Resident Concerns With Tourism Benefits

In recent years, anti-tourism protests have become increasingly common across popular tourist destinations. From the Bal... Read more

Military And Strategic Implications Of The Ukrainian Drone Attack In Kursk

On a recent morning, the Kursk region in south-western Russia witnessed an unexpected and significant event: a Ukrainian... Read more

Chinese Tech Stocks Gain Ground Despite Wall Street Technology Sell-Off

Chinese tech shares in Hong Kong gained on Friday, defying a technology stock sell-off on Wall Street, driven by strong ... Read more

Defense Pact Between Britain And Germany: A Focus On Cybersecurity And Joint Operations

In a move set to redefine European defense collaboration, Britain and Germany have signed a comprehensive defense pact a... Read more

US Secret Service Director Steps Down After Trump Assassination Attempt

Security lapses admitted by Kimberly Cheatle prompt resignation.Kimberly Cheatle, the head of the US Secret Service, has... Read more

Kamala Harris Promises A Brighter Future In Official Campaign Launch

In a vibrant and impassioned campaign launch, Vice President Kamala Harris vowed to lead America toward a "brighter futu... Read more