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Amazon this week said it would reduce its Appstore commission rate for less successful developers, following recent similar moves by Apple and Google, and is sweetening its deal by offering AWS credits to support apps' backend services.

"Starting in Q4, for developers that earned less than $1m in revenue in the previous calendar year, we are increasing developer revenue share and adding AWS credit options," said Palanidaran Chidambaram, director of the Amazon Appstore, in a blog post. "This brings total program benefits up to an equivalent of 90 percent of revenue."

Amazon will allow developers to retain 80 per cent of app revenue, keeping 20 per cent for itself. The company suggests those using AWS credits will add another 10 per cent to the developer take. It's calling its largesse the Amazon Appstore Small Business Accelerator Program.