Price Of Microsoft's Surface Duo Plummets To Better Represent Middling Hardware ... But Only If You're In The US

Microsoft's latest foray into the world of mobile phones is going so well that its US store has lopped an eye-watering $800 off the price of the fancy Surface Duo.

On the eve of the company's big Windows conference, the foldable Android device can be had for $649 for the 128GB version or $699 for 256GB. If we were in the market for such a thing, we'd have to recommend handing over an extra $50 for the full-fat Duo.

The discount, which more than halves the previous prices of $1,399.99 and $1,499.99 respectively, comes less than a year after the folding phone first launched and, enthusiasts will hope, represents a clearing of inventory ahead of the launch of a second generation.

Still from Microsoft's Surface Duo video

Microsoft's Surface Duo

Certainly, those prices are a little more in line with hardware that was, at best, middling for 2020. The Snapdragon 855 powering the dual-screen gizmo is looking even more long in the tooth nowadays. We'll skim over the below-par camera because, let's face it, taking award-winning photos is not what the Duo is all about.

The kit was instead pitched squarely at businesses with Microsoft 365 subscriptions, and the camera is more than adequate for the odd Teams call or snapping whiteboards and receipts. The dual-screen approach is handy for apps that support it and users with workflows that benefit from it.

Microsoft has continued updating the Duo software since launch, although Android 11 remains notably absent, despite widespread availability of the hardware. And that availability might have caused a few ground teeth from those hoping to buy: UK customers, for example, are exempt from Microsoft's price cutting.

While the US version of Microsoft's store will sell you a Duo for a more reasonable price, British punters buying direct from the company's online shop must pay £1,149 for the 128GB version and £1,199 for the 256GB unit. Sure, that's up to £250 off the original price, but taxation alone can't explain all the difference and we're pretty sure a humble UK pound is worth a bit more than that, even in soar-away Brexit Britain.

We asked Microsoft for an explanation. The company, a recent member of the two-trillion-dollar club, has yet to respond. ®

RECENT NEWS

From Chip War To Cloud War: The Next Frontier In Global Tech Competition

The global chip war, characterized by intense competition among nations and corporations for supremacy in semiconductor ... Read more

The High Stakes Of Tech Regulation: Security Risks And Market Dynamics

The influence of tech giants in the global economy continues to grow, raising crucial questions about how to balance sec... Read more

The Tyranny Of Instagram Interiors: Why It's Time To Break Free From Algorithm-Driven Aesthetics

Instagram has become a dominant force in shaping interior design trends, offering a seemingly endless stream of inspirat... Read more

The Data Crunch In AI: Strategies For Sustainability

Exploring solutions to the imminent exhaustion of internet data for AI training.As the artificial intelligence (AI) indu... Read more

Google Abandons Four-Year Effort To Remove Cookies From Chrome Browser

After four years of dedicated effort, Google has decided to abandon its plan to remove third-party cookies from its Chro... Read more

LinkedIn Embraces AI And Gamification To Drive User Engagement And Revenue

In an effort to tackle slowing revenue growth and enhance user engagement, LinkedIn is turning to artificial intelligenc... Read more