'I'm Not Doing It For The Likes'
Afua Rida is a social media influencer living in Ghana.
She originally moved to the country from the US five years ago to start a career in the fashion industry. After becoming a stylist, she then fell into promoting African fashion designers on social media.
"I describe myself as a marketing firm where I create the campaign with the brand. I understand your audience, I shoot the footage and I put that footage out there," she told the BBC.
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05 Jul 2019
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