MyTrade - Empowering A New Generation Of Filipino Investors Through Mobile Innovation

In a country where digital adoption is rapidly transforming financial access, MyTrade has emerged as a standout leader by democratising stock trading for everyday Filipinos. Recognised as the Best Mobile Trading Platform in the Philippines 2025, MyTrade has combined intuitive design, real-time data, and robust educational tools to make equity markets more accessible than ever before.

In this edition of Leaders InFocus, Brett speaks with Cadiz Hispano, one of the driving forces behind MyTrade’s evolution from a traditional brokerage affiliate to a fully digital trading platform. They discuss how MyTrade’s mobile-first approach, customer-centric innovation, and commitment to financial literacy have positioned it as a trusted gateway for both new and experienced investors. With a growing base of young users and a vision aligned with the country’s dynamic economic trajectory, MyTrade is not just enabling trades—it’s building a more inclusive and confident investing culture in the Philippines.

Best Mobile Trading Platform Philippines 2025

Brett 

What does winning the Best Mobile Trading Platform Philippines 2025 award mean to MyTrade, and how do you think it reflects on your platform’s strengths?

Cadiz 

Brett, winning this award is an enormous achievement for MyTrade. It is a huge win that serves as a testament to how far we have come in making stock trading easier and more accessible for Filipinos. This recognition highlights the core strengths of our platform – from our user-friendly design to our robust security protocols, real-time market data, and our ongoing commitment to constant innovation. All these features work together to provide our users with a seamless and intuitive trading experience, enabling them to trade with confidence and efficiency. In many ways, the award is not just a validation of our technical capabilities; it also underscores our dedication to empowering our clients with the tools they need to succeed in a competitive market.

Brett 

Can you share the journey of MyTrade from its inception to becoming a leader in mobile trading platforms in the Philippines?

Cadiz 

Certainly. The journey of MyTrade began with a simple yet ambitious idea  to make trading accessible to every Filipino. At that time, our parent company, a securities corporation with a strong legacy in institutional investing, was primarily focused on serving large-scale institutional clients. However, over the years, we observed a significant shift in market trends. It became clear that the future was going to be fully digital, and that the era of traditional, in-person brokerage services was coming under pressure.

In response, we expanded our services and transitioned from a conventional brokerage into a fully digital platform. We invested heavily in improving user experience, integrating state-of-the-art trading tools, and adding valuable educational resources. These strategic moves allowed us to position ourselves as a leader in the mobile trading space. Our progress was further accelerated during the pandemic in 2020. With more people confined to their homes and seeking ways to make their money work for them, we stepped in to offer an easy-to-use platform that not only facilitated trading but also helped our clients understand the market better. The growth we experienced during this period was driven by a deep understanding of the local market and a commitment to continual improvement, despite the challenges we faced along the way.

Brett 

Thinking about the key features of the MyTrade app, what sets you apart from other trading platforms in your market?

Cadiz 

The MyTrade mobile app distinguishes itself in several important ways. One of our main features is the provision of real-time market data, which ensures that our clients always have the most up-to-date information when they are making their trading decisions. Our app is highly customisable, allowing users to tailor their interface to suit their personal preferences and trading styles. In addition, we place a strong emphasis on providing top-notch research materials and analytical tools. We believe that well-informed traders make better decisions, so we invest significantly in ensuring that our clients have access to reliable research, detailed market insights, and comprehensive technical analysis.

Moreover, we have worked hard to simplify fund transfers, making the process as seamless as possible. Our platform also upholds industry security standards, ensuring that every transaction is protected. All these factors combined set MyTrade apart from many other platforms in the market, giving our users a competitive edge through a balanced mix of innovation, ease-of-use, and robust security.

Brett 

With the integration of real-time market data and these customisable tools, how does that actually affect the trading experience for your users?

Cadiz 

Access to real-time market data and customisable trading tools is critical to our users’ success. We ensure that every client receives our research reports before the start of each trading day. This means they have all the necessary information at their fingertips to make quick, informed decisions. These tools enable our clients to track stock movements with precision and execute trades with speed, ensuring they never miss a market opportunity. In essence, our features are designed to empower our users to act swiftly in a dynamic market environment, reducing delays and ensuring that every trade is based on the most current and accurate data available.

Brett 

Could you elaborate on some of the recent updates and innovations – particularly regarding team training and enhancements in your analytical features – and explain how these improvements have elevated the overall user experience?

Cadiz 

Certainly. We have recently undertaken a series of updates aimed at simplifying the trading process. Previously, our users had to navigate through several clicks and multiple screens before they could place a trade. Recognising this challenge, we introduced a dedicated trading button that allows users to execute trades directly from the main screen of the app. This change has significantly reduced the steps involved, making the process faster and more intuitive.

In addition, we have upgraded our analytical chart features. Our enhanced mobile charts now provide deeper insights and more comprehensive visual data, which helps our users make better-informed decisions. These updates are not just about adding new features; they are about ensuring that our users have access to the right tools at the right time. 

Brett 

Security is always a crucial topic in the digital world. How do you address security concerns and ensure that users feel secure during their transactions on MyTrade?

Cadiz 

Security is our top priority at MyTrade. We understand that in the realm of digital trading, trust is everything. To that end, our service providers conduct regular security updates and rigorous service audits to ensure that every aspect of our platform is secure. This includes safeguarding user funds, personal data, and transaction details. While these security measures sometimes require our users to perform additional steps – such as updating their passwords or confirming their identity – we make it clear that these precautions are in place for their benefit. Our aim is to create a secure environment where users can trade without worry. We continually remind our clients that these measures, although occasionally inconvenient, are essential to protect them in an increasingly digital and sometimes unpredictable financial landscape.

Brett 

In terms of customer experience, how does your platform incorporate user feedback, and can you share specific examples where client input has directly influenced development?

Cadiz 

Customer feedback is central to our platform’s development. We actively listen to our users and incorporate their suggestions to improve the overall experience. For instance, based on feedback from our clients, we redesigned our user interface to be more intuitive. We added features such as a one-month chart display on the main screen and enhanced the watch list functionality, both of which were specifically requested by our user base. These updates have made the app not only more enjoyable to use but also more effective in helping users track market trends and execute trades. Our commitment to integrating client input has been a driving force behind our continuous improvements and remains a core part of our development strategy.

Brett 

Many retail investors face challenges in financial literacy and accessibility. How does MyTrade help clients develop the necessary skills to navigate financial markets and improve their trading proficiency?

Cadiz 

We recognise that many of our users are new to the world of trading, and addressing financial literacy is crucial. That’s why we offer a comprehensive suite of educational resources, including free webinars, market analysis sessions, and easy-to-use tools that are available from the moment a user registers. Our onboarding programme is designed to introduce new users to the stock market gradually, teaching them how to read research reports, understand market trends, and apply that knowledge to their trading strategies. We also partner with industry experts to deliver tailored educational content, ensuring that even those with limited financial knowledge can gain confidence and start trading effectively. This approach not only helps in building a more informed investor base but also contributes significantly to the overall growth of the trading community in the Philippines.

Brett 

Looking ahead, what trends do you see shaping the future of trading in the Philippines, and how is MyTrade preparing to stay ahead in this competitive space?

Cadiz 

The future of trading in the Philippines is being shaped by a blend of technological advancements and evolving market regulations. On one hand, there is an increasing adoption of AI and more sophisticated digital tools, which are set to transform the way trading is done. On the other hand, the regulatory landscape is evolving, with initiatives like the Capital Markets Efficiency Act playing a significant role. This Act, for example, has reduced the stock tax rate, which we expect will boost trading activity and attract more investors. At MyTrade, we are actively aligning our platform with these changes. We are continually updating our technology to incorporate new digital tools and analytics, ensuring that our clients have access to the most innovative and compliant trading solutions available. Our strategy involves not only keeping up with these trends but also proactively anticipating market shifts to provide a cutting-edge and resilient trading experience.

Brett 

Finally, what are MyTrade’s goals for 2025 and beyond, and how do you plan to continue leading the Philippine stock market, especially given the country’s dynamic growth and the increasing interest among young investors?

Cadiz 

Our overarching goal for 2025 and beyond is to empower more Filipinos to invest confidently and effectively. We plan to expand our services by introducing additional personalised tools and features that cater to the diverse needs of our growing user base. One of our key focuses is to create a more inclusive trading community where every investor, regardless of their level of experience, can access the information and tools they need to succeed. We are also looking to expand our office and service offerings to provide a more comprehensive suite of resources – from enhanced research and analytics to improved educational programmes. Ultimately, we want our platform to not only facilitate trading but also to act as a catalyst for financial growth and stability among our users. By continuously innovating and staying attuned to market developments, we aim to ensure that MyTrade remains at the forefront of the Philippine stock market, offering a reliable and empowering trading experience for years to come.

Brett 

Well again congratulations MyTrade is clearly in a great place to help serve the growing market.

Brett Hurll, Executive Editor at Global Financial Market Review, draws on over 35 years of international experience across technology and finance sectors, providing readers with sharp analysis and unique perspectives on emerging trends, market shifts, and the complex interplay between global business and political dynamics. His extensive background and senior leadership role position him as a trusted voice on financial markets and economic developments. If you have an interesting editorial reach out to our team at editoral@gfmreview.com