The Number One Insurance Brand Across The World Is…

For the second year in a row, Allianz came out as the top insurance brand according to the ranking, moving to 39th place on the list.

“We are immensely proud to be the number one insurance brand, and to have secured our place on the Top 40 best global brands list,” said Christian Deuringer, head of brand & partnerships at Allianz SE. “In just 10 years, Allianz has moved from 67th place on the list with a value of $4.9 billion in 2010, to 39th place with a value of almost $13 billion in 2020. While half the brands in the Top 100 failed to grow this year, Allianz’s brand valuation increased by 7% despite the crisis, taking it to $12.935 billion.

“We have set ourselves a goal to become a Top 25 brand by 2025.”

So what about the rest of the insurance sector? AXA was the only other insurer on the list, taking position 48. Its brand valuation increased by 3% over the year, though its ranking fell from position 46.