Risk Strategies Names Chief Marketing Officer

Risk Strategies names chief marketing officer

Risk Strategies has announced the appointment of Jennifer Johnston to the newly created role of chief marketing officer.

Johnston has extensive experience in branding, marketing and communications in the insurance industry, consulting and professional services and technology. She has been a passionate advocate for high-value client experience and digital marketing, Risk Strategies said.

Prior to joining Risk Strategies, Johnston served as executive vice president and chief marketing officer at CopperPoint Insurance Companies. She has also held executive marketing roles at PMA/Old Republic Insurance Group and Unisys Global. She began her career at TELUS, a Canadian telecommunications company.

“Jennifer is highly experienced, both in marketing and insurance, and we’re excited to welcome her to Risk Strategies,” said Sharon Edwards, chief operating officer at Risk Strategies. “She will be instrumental in helping us generate demand for and recognition of the company, its products and services. She will be focusing on integrating and unifying our brand across all channels, enhancing the client experience and value proposition for Risk Strategies’ specialty practices and developing the strategic marketing actions we need to execute as we continue to grow and scale our business domestically and internationally.”

RECENT NEWS

The Fundamentals Of Asset-Liability Management

Author: Ricardo Goulart                           ... Read more

Enhancing Shareholder Value Through Fiscal Responsibility

Author: Brett Hurll                            &nb... Read more

The Importance Of Life Insurance In Financial Planning

Life is unpredictable, underscoring the cardinal rule within the realm of finances, "expect the unexpected.” Life insu... Read more

How Insurance Companies Determine Premiums

Decoding the labyrinth of how insurance companies determine premiums isn't as daunting as it seems. Essentially, insuran... Read more

Different Types Of Insurance And Their Benefits

Engaging with the intricate world of finance presents an age-old certainty - "Different types of insurance and their ben... Read more

Machine Learning In Risk Assessment For B2B Loans

Risky business, and even riskier decisions – that's where machine learning in risk assessment for B2B loans finds a pl... Read more