Samsung Launches 4Gbps Display Driver For 8K TVs

Samsung Electronics has launched a new display driver IC (DDI) that it says will boost the performance and efficiency of 8K TVs.

The 36CT93P DDI boasts intra-panel data transfer speeds of up to 4Gbps thanks to its own unified standard interface for TV (USI-T) 2.0, the company said. This is double the speed of the previous generation's USI-T 1.0, which could only go up to 2Gbps.

The new DDI's improved speed will enhance the efficiency of a display's performance and reduce the need of additional components such as cables, allowing for slimmer product designs in TVs larger than 65-inches.

USI-T 2.0 also has a smart equaliser that can program all DDIs in a panel simultaneously.

Samsung is currently the world's biggest vendor for DDIs that go into smartphones and TVs. The company's System LSI business, which makes the DDIs, has been diversifying its portfolio and now offers products for 5G, AI, and automobiles.

The company was the first to show off an 8K TV last year at CES, which converted lower resolution videos into 8K.

The South Korean tech conglomerate is pushing 8K QLED TVs alongside its MicroLED TVs, dubbed "The Wall", which comes in a 219-inch model as well as a smaller 75-inch one.

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