Olympic Broadcasting Service Aims To Set Sport Streaming Benchmark With Alibaba

In 2017, Alibaba signed with the International Olympic Committee to be the official cloud service partner of the Olympics through to 2028. The deal covers three summer and three winter Olympic Games.

"We are aiming to empower smarter Olympics and sports with innovations in cloud computing and the intelligence technologies," Alibaba Cloud Intelligence president for international business Selina Yuan said during the company's virtual Apsara Conference 2020 on Thursday.

See also: Alibaba unveils Cloud 2.0, Wuying cloud computer, and Xiaomanlv logistics robot

In 2018, Alibaba unveiled the "cloud data centre" for the Beijing 2022 Winter Olympic games. Yuan said the data centre utilises clean energy such as wind and solar energy to make it a "green digital Olympics".

In the same year, the Olympic Broadcasting Service (OBS) cloud was launched to drive what Yuan called the technology revolution of live Olympic games broadcasting.

Presenting alongside Yuan was OBS CEO Yannis Exarchos, who said the deal with the Chinese giant allows the broadcasting service to deliver "groundbreaking" solutions that operate on the Alibaba cloud.

"This cloud architecture allows us to establish our framework in the digital space and supports the extremely demanding content production and delivery workflows of broadcasting the Olympic Games," he said.

"It also allows us to experiment in a very robust and secure environment, whilst at the same time, democratising access to content and delivering interactivity to tens of millions of sports fans around the world."

Exarchos said in working with Alibaba cloud, OBS is aiming to set the new benchmark for the future of live sports broadcasting.

"The current COVID pandemic is highlighting even more importance of high-quality cloud services for ensuring the continuity of high quality live broadcasting, ensuring scalability, sustainability, remote operation, and efficient delivery of personalised experience," he added.

Although the games have been postponed due to COVID-19, Alibaba is also supporting the Tokyo 2020 event and will be helping bring the 2022 Asia Games to fans through the cloud, as well as partnering with Le Club Paris 2024 for a new interactive website and engagement platform.

"As an Olympic Games partner, we are committed to supporting the [Olympic Committee] transform how fans engage with the games and upgrading the largest sporting event," Yuan added.

MORE TECH IN SPORT

• Pacers banking on tech foundation to wow fans for the 2021 All Star game and beyond
• Basketball Hall of Fame changing the game with fan-focused technology
• How the NHL is planning on using data analytics to change the game for everyone
• Sports, engagement, and tech company lack thereof
• How professional cycling is being taken up a gear by technology
• How the Atlanta Braves built the stadium of the future
• NFL in London: How big data is helping to change the game when it comes to player performance
• How wearable sensors helped the US Olympic team win 121 medals at Rio (TechRepublic)
• Data analytics and wearables in professional sports (TechRepublic)