Speaking at the launch, Kinto Chan, regional general manager of Europe for Cathay, said: “It might seem strange to associate an airline with a theatre. But at Cathay, it’s our mission to help connect people to places, people and experiences that mean something and enrich their life. This is how we believe we can help people move forward in life.
“Our teams began to think: why do we want to limit ourselves to the air, when we have so many other ways of bringing new experiences to people? Covid had a lot to do with that way of thinking, as people could no longer fly.
“Our goal is to bring wonderful experiences to our customers and elevate their everyday – and what’s better than taking them to the theatre. Quality productions in majestic surroundings – that experience is phenomenal. That explains why Cathay has teamed up with our esteemed parter the Lloyd Webber Theatres, and we’re very proud and excited to bring this experiences to our customers.”