Virgin Atlantic has partnered with Salcombe Distilling Company to offer its non-alcoholic New London Light brand at the carrier’s Clubhouses.
The agreement – in time for ‘Dry January’ – sees New London Light become the exclusive non-alcoholic spirit brand in Virgin’s Clubhouses, and includes the creation of cocktails including ‘Outbound’, which combines New London Light ‘First Light’ with cold brew coffee, pineapple soda and chocolate bitters.
Those preferring to fall off the wagon can swap the New London Light element of the cocktails for Salcombe Gin ‘Start Point’, which is also part of the group’s portfolio.
The New London Light range includes the gin-inspired ‘First Light’, as well as ‘Midnight Sun’, which “captures the essence of the rugged Nordic shores with wild coastal berries, fresh pine and kelp”, and ‘Aegean Sky’ combining bitter citrus and olive flavours.