Mid-market hotel brand Village Hotel Club says it is aiming to grow its UK collection from 30 properties to 50 by 2026, with five openings set for the next two years.
Announcing what it called “aggressive expansion plans,” the group said it would invest £480 million to grow over the next eight years.
Its latest hotel opened this month in Filton, near Bristol, where BAE Systems, Rolls-Royce, Airbus, Hewlett Packard and the MoD all have large sites.
The next five launches will be in Southampton, Basingstoke, Cambridge, Milton Keynes and Slough.
Village Hotel describes itself as a ‘high-tech concept’ – each property has a co-working space called VWorks and eclectic meeting rooms. At the new Filton hotel, each bedroom provides voice-activated services through Amazon Echo or Echo Dot.