Thomas Cook Indian has unveiled a new campaign targeting Young India – by highlighting its special range of experiential Summer 2023 Europe Holidays; starting from as low as Rs. 75,000.00. The value tours have been thoughtfully designed to include preferences of Gen Z customers and come with unbeatable deals like Best Price Guarantee and No Cost EMI – 0 per cent interest.
India is the youngest demography in the world with approximately 65 per cent of its population being below the age of 35, driving accelerated e-commerce and digital discovery. Thomas Cook’s Digital First focus has resulted in a significant drop of approx. ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, Thomas Cook’s new campaign focuses on attractive rates, unbeatable deals and a host of engaging experiences. Gen Z can sample Europe’s local cuisine, wine tasting; exciting nightlife with bar hopping, pub-crawls; a range of outdoor and adventure activities like sky diving, deep sea diving, windsurfing, paddle boarding, mountain biking, hot air ballooning, segway tours, and more – across Paris, Amsterdam, Madrid, Barcelona, Prague, Budapest, and Istanbul.