Qatar Airways is has partnered with Madrid Destino, the tourism board of Madrid, to drive tourism to the capital.
The destination promotion campaign, which will run until March 31, will target key markets globally.
The Spanish capital is being pitched as a new international luxury destination after it was designated a UNESCO World Heritage Site and having recently opened several high-end hotel brands.
Madrid is also recognised as Europe’s Best Convention and Trade destination, awarded the ‘Best MICE Destination for 2021’ accolade at the World Travel Awards.
Qatar Airways operates 14 weekly flights to Madrid. The airline has recently launched its new Boeing 787-9 Dreamliner passenger aircraft featuring its eagerly awaited new Business Class Suite on a number of key routes to Europe including Madrid.