The six-minute video is part of the carrier’s ongoing partnerships with FIFA, Roma and Bayern Munich, with Qatar Airways sponsoring this year’s FIFA Club World Cup, and the 2022 World Cup – both being hosted in Qatar.
Commenting on the video the airline’s senior vice president marketing and corporate communications, Ms Salam Al Shawa, said:
“At Qatar Airways, safety is priority one and we want to ensure everyone, including our most frequent travellers, watches our safety briefings.
“The wonderfully creative concept from 180 Kingsday will capture our passengers’ attention whilst providing a fun, light-hearted video to get the in-flight entertainment underway.
“The level of quality and attention to detail in this video is paramount and I am sure the content will both inform and amuse our global passengers of all ages.”
Airline safety videos are increasingly becoming mini features, with celebrities and sports stars often used to get the message across.
Recent examples include the Air New Zealand rugby-themed video starring Suits actor Rick Hoffman as well as current and former All Blacks rugby union players; and Korean Air’s video featuring K-pop artists SuperM and BoA.