Marriott International has confirmed plans to expand its portfolio in Greater China with the anticipated addition of 47 hotels in 2023, comprising more than 12,000 rooms, which would bring the company’s presence in the region to more than 500 properties and well over 150,000 rooms by this year’s end.
The overall expansion builds on the company’s “Brand + Destination” development strategy to enhance guest accommodations through Marriott’s portfolio of 30 brands.
Encompassing luxury, premium and select service brands, Marriott says it is already well positioned in Greater China with more than 475 hotels across more than 130 destinations.
The footprint, however, is slated to grow across key regions, with significant development in the Yangtze Delta Region, the Greater Bay Area and the Bohai Rim Economic Circle.
“Greater China’s domestic travel base has proven tremendously resilient and we expect that to continue and to evolve positively along with international travel dynamics,” said Yibing Mao, President, Greater China, Marriott International.
“With an eye on changing guest demand, we are strategically building our portfolio under the ‘Brand + Destination’ strategy and matching brands with complementary destinations to inspire more guests to explore the region.”
Marriott this year will add Rissai Valley, a Ritz-Carlton Reserve nestled near the historic Chinese valley of Jiuzhaigou in Sichuan Province, W Macau – Studio City, and JW Marriott Hotel Xi’an.
Joining an exclusive collection of only five Ritz-Carlton Reserve properties in the world, Rissai Valley is expected to debut in China this year.
Located in the southwest of China, 400 kilometers from the city of Chengdu in Sichuan province, Jiuzhaigou is inscribed as a Unesco World Heritage Site and World Biosphere Reserve. Set in a nature reserve, the exotic sanctuary will feature 87 private villas and immersive experiences deeply rooted in the history, culture and natural beauty of the destination.
W Hotels anticipates expanding its elevated design, regionally inspired programming and iconic “Whatever/Whenever” service with the slated opening of W Macau – Studio City. Scheduled for the third quarter of 2023, the brand will be making its debut in Macau and is expected to feature a W Sound Suite, the brand’s signature on-site recording studio, boosting innovation in travel for a new generation.
Later in the year, JW Marriott Hotel Xi’an, located at the heart of Xi’an Economic and Technological Development Zone, will open with 333 modern guest rooms and two dining destinations – JW Kitchen and Jin Wei Court Chinese Restaurant.
Furthermore, Sheraton Hotels & Resorts is slated to debut in four destinations – Beihai, Ninghai Xuzhou and Taizhou.
Separately, Marriott Hotels will debut six hotels in emerging cities, including Shaoxing, Foshan and Shantou.
The planned debut of Foshan Marriott Hotel, Guangzhou Marriott Hotel Baiyun, and Zhuhai Marriott Hotel Jinwan will complement the company’s existing presence in the Greater Bay Area.
Marriott International’s Westin Hotels and Resorts brand expects to debut this year in the historic city of Shenyang in Liaoning province and in Yantai, the core city of the Bohai Economic Rim.
Meanwhile, Autograph Collection Hotels anticipates its debut in the city of Qingdao in Shandong province, combining the captivating culture of the coastal city with a distinct perspective on design and hospitality.