The platform is indexing on convenience and flexibility to make the entire hotel booking process hassle free so that even first-time users feel comfortable transacting online. The ‘book with zero payment’ solves any anxiety-related to uncertain travel plans as users do not need to pay at the time of booking but much closer to the check-in date.
Speaking about the development, Abhishek Logani, Chief Business Officer – Hotels, Makemytrip, said, “Our attempt is to offer flexibility and alleviate any anxiety related to hotel booking with the launch of Book with Zero Payment. The average advance purchase window for hotels in India is just five days, which is way below the global average. This means that Indians don’t maximise the benefits of an early booking regarding choice and price advantage. We believe the newly launched feature can potentially help make a behavioural change in Indian travellers.”
The initial reaction to the feature has been highly positive, with an increase in hotel bookings slated to be actualised over the next two-three months.