KEF Holdings, a conglomerate that boasts a 29-year history and is headquartered in Dubai International Financial Centre, has recently introduced KEF Hospitality, a new venture that aims to redefine luxury hospitality. Leading the new offering is Tulåh Clinical Wellness, a subsidiary of the tulåh brand, which will provide holistic wellness-seekers with a new outlet in Kerala, India, this year.
Located in the lush green landscapes of Kerala’s Chelambra district, the wellness retreat promises to be a sanctuary that offers guests a transformative experience that blending nature, heritage, and tradition through a combination of modern medicine and traditional wellness practices to realign and nurture the mind, body, and soul.
The property claims to be more than a sanctuary, instead offering “a philosophy and a blueprint for life, transcending conventional wellness practices.” It will offer cutting-edge medical therapies alongside Ayurvedic treatments, all backed by data-driven technology to create a holistic healthcare system. It will also offer “Nutrigenomics” as well as yoga and sound healing, while also offering guests access to a range of digital utilities that can help them continue their journey at home, including a bespoke healthcare companion app.
Through Tulåh, KEF Hospitality hopes to go beyond reimagining luxury hospitality by offering people an integrated lifestyle approach that addresses the root cause of health issues, rather than merely managing symptoms. The brand will be introducing itself to the GCC market for the first time at the Arabian Travel Market 2024.