With hotel openings in Hanoi, Danang, and the launch of an exciting new brand in Binh Duong, Fusion Hotel Group is expanding its presence in Southeast Asia.
Fusion began with a single property in Vietnam in 2008 and has since expanded its current footprint to 16 hotels throughout Vietnam and Thailand.
Over the next 12 months, three new Vietnam properties will be added to its portfolio – Fusion Resort & Villas Danang, Fusion Suites Hanoi and HIIVE Binh Duong that will make its brand debut.
“We are encouraged by the signs of positive recovery in travel as witnessed in our existing portfolio over the past six months or so,” said Christopher Hur, president of Lodgis Hospitality, the parent company of Fusion.
“This year, we remain sanguine on the further robust pick up in regional travel and tourism. As corporate and leisure travelers take to the skies more frequently, we are well-positioned to meet their needs with our diverse, distinct and growing portfolio.”
HIIVE Binh Duong
HIIVE Binh Duong, the first of three new properties to open its doors to guests, marks a fresh addition to Fusion’s already established range of unique lodging products.
Targeting the growing mid-level business traveller, the new HIIVE brand will be developed around Vietnam’s bustling commercial and industrial hubs, hoping to attract global corporate direct investments.
Centrally located in an industrial park development jointly run between Singapore and Vietnam and in close proximity to Ho Chi Minh City, HIIVE Binh Duong will be a 172-room property featuring a range of meeting facilities and co-working spaces for business guests. Other amenities include a golf simulator, 24-hour fitness center, and sports bar.
Fusion Resort & Villas Danang
Located in one of Vietnam’s pre-most popular destinations, another prime beachfront property that will debut this year is Fusion Resort & Villas Danang.
Expected to open this autumn, the 242-room property includes four dining and entertainment offerings as well as Maia Spa & Wellness Centre, where guests can enjoy a daily complimentary treatment.
The new property will have 85 luxurious private villas, ranging in size from one- to six-bedrooms. Each offering a unique open-plan living concept, a fully equipped kitchen, and a lush tropical garden with a private plunge pool.
Food and beverage offerings include a beach-front grill, casual all-day dining restaurant, a poolside bar, and Fusion’s “breakfast anywhere, anytime” concept.
“In recent years, ‘wellness’ is becoming a central guest priority and at Fusion it is, and always has been, part of who we are since our 2008 founding,” said Peter Meyer, CEO of Lodgis and Fusion Hotel Group.
“We were the first in Vietnam to launch an all-inclusive spa concept and we are dedicated to creating wellness-inspired lodging products geared to our guests’ well-being and health, whether their travel is for pleasure or work.”
Fusion Suites Hanoi
Early in 2024, Fusion is slated to make its first appearance in Vietnam’s capital with Fusion Suites Hanoi.
Part of a mixed-use development and high-end shopping mall, this new 238-key property is located near many tourist attractions, including the One Pillar Pagoda, Ho Chi Minh Mausoleum and the Presidential Palace.
Designed for longer stays, each room is equipped with a kitchenette and in-room laundry facilities. The larger guest rooms offer comfortable living and dining areas.
The property features a full spa facility and Japanese-style onsen, along with the brand’s signature Fresh restaurant offering healthy choices and Fusion favourites.
“Our expansion is part of our group’s long-term goal of regionally establishing our unique brands,” added Meyer. “With our roots and established Vietnam business, we will grow our presence in the country off the back of its macroeconomic growth and favorable demographics. Beyond Vietnam, we are targeting to grow our Thailand platform as well as near-term expansion in Southeast Asia.”