Samsung Entering India Laptop Market This Holi, Aims Double-digit Share

Ending years of wait and unfazed by global chip shortage, Samsung on Tuesday announced to enter the highly-saturated laptop market in India -- dominated by the likes of HP, Dell and Lenovo -- this Holi.

A top executive told IANS that the company is set to launch six laptops -- starting from nearly Rs 40,000 and going up to Rs 1 lakh -- in the country and aims to capture double-digit market share in the laptop segment.

The launch is expected to happen around the festival of colours this week.

"We are here to fulfill the needs of our users and build the Galaxy ecosystem. We have laptops for everyone, either a student or an entrepreneur. With the new series of machines, we want to add a new secure Galaxy device with best performance for our users," said Sandeep Poswal, General Manager and Head, New Computing Business.

The tech giant would give 24X7 assistance, along with best possible after-sales services, to make its laptops stand out of the crowd.

"It's the perfect time to launch these products and people are still working and studying from home. The demand for ultra-thin laptops is high and will increase in the coming days," the company executive added.

Samsung at the 'MWC 2022' event last month, unveiled Galaxy Book 2 Pro, Galaxy Book 2 Pro 360, and Galaxy Book 2 360, apart from the Galaxy Book 2 Business and Galaxy Book 2.

The devices come equipped with the latest Intel Core processors.

Samsung Galaxy Book 2 Pro runs on Windows 11 and comes in 13.3-inch and 15.6 full-HD+ (1,920x1080 pixels) AMOLED display options. The laptop is powered by the latest Intel Core i7 and Core i5 processors, along with up to 32GB of LPDDR5 RAM.

Meanwhile, Samsung Galaxy Book 2 Pro 360 runs on Windows 11 and is available in 13.3-inch and 15.6-inch full-HD+ (1,920x1080 pixels) Super AMOLED touchscreen display options with up to 500 nits of brightness. The laptop is powered by the latest Intel Core i7 and Core i5 processors, along with up to 32GB of LPDDR5 RAM.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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