HUL, RB And Amul Among Top Advertisers On TV Amid Coronavirus Lockdown
Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.
Covid-related ads and those relating to essential categories inched up during the lockdown
Hindustan Unilever (HUL), RB (Reckitt Benckiser) and Gujarat Co-operative Milk Marketing Federation (GCMMF), the makers of Amul, were the leading advertisers on TV during the lockdown, data by the Broadcast Audience Research Council (BARC) shows.
Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.
Covid-related ads and those relating to essential categories inched up during the lockdown.
First Published: Thu, April 23 2020. 22:47 IST
PREVIOUS STORY
NEXT STORY
';if(neverShowNotificaitonCookie==''||neverShowNotificaitonCookie=='undefined'||neverShowNotificaitonCookie==null){var lastReminderCookie=getCookie('_ler'+loginParamObj.uId);if((lastReminderCookie=="")||(lastReminderCookie=="undefined")||(lastReminderCookie==null)){$('body').prepend(notificationBox);}else{if(lastReminderCookie
JPMorgan Deploys AI Chatbot To Revolutionize Research And Productivity
JPMorgan has deployed an AI-based research analyst chatbot to enhance productivity among its workforce, with approximate... Read more
Private Equity And Banks: The Complex Web Of Leverage
Private equity has emerged as a significant force in the global financial landscape, driving substantial growth and inve... Read more
Financial Watchdog Highlights Unresolved Vulnerabilities In Shadow Banking Sector
The world’s leading financial stability watchdog has issued a warning about the unresolved vulnerabilities within the ... Read more
JPMorgan And Small Caps Lead Market Rally: A Sign Of Economic Optimism
In a week marked by strong financial performance, JPMorgan Chase & Co. reported a 25% rise in profits, and US small-... Read more
Big Banks Vs. Regional Banks: The Battle For Market Share
The financial industry is a competitive landscape where big banks and regional banks vie for market share. Each type of ... Read more
The Evolution Of Philanthropic Advisory Services In Private Banks
The landscape of philanthropic advisory services provided by private banks has undergone a significant transformation. T... Read more